How to Add a Profile and Banner Image on LinkedIn for Your Business

LinkedIn is all about connecting with other professionals and businesses. If you’re looking to attract valuable clients or top talent, having clear profile photos and thoughtfully chosen banners for both your company and team members can make your business feel more trustworthy and professional.

How to Add or Replace a Profile Image

1. Log into your LinkedIn profile or business page.
2. Hover over your profile image and select Add Photo or Edit Photo.
3. Upload your company logo, or a professional headshot if it’s for an individual profile.
4. Make sure the picture is centred and nothing important is cropped out.

Adding a Banner (Cover Image)

1. Hover over the wide rectangle at the top of your profile or page.
2. Click the pencil icon in the top right-hand corner, then choose Change Photo.
3. Upload a banner that fits LinkedIn’s recommended size of 1584 x 396 pixels.
4. Pick an image that represents your business. This could be branded graphics, a tidy office photo, or a picture of your team.

Why a LinkedIn Banner Matters for Individuals

Adding a cover photo makes a real difference, whether you run your own business, work for yourself, or you’re an employee. Surprisingly, many people leave this space blank. A banner gives visitors a quick sense of who you are and what you do.

• Show what you do: Give a visual idea of your skills, business, or achievements.
• Stand out: A unique banner makes your profile easier to remember.
• Tell your story: Show your style, values, or focus in a simple, clear image.
• Look professional: Profiles with banners feel more complete and show that you care about your personal brand.
• Team consistency: If everyone uses a similar style, it gives your company a polished look. Plus, people prefer to do business with other people, not faceless businesses.

Tips for Businesses

• Keep images simple and professional.
• Use your logo for your profile image so people can recognise your company.
• Make sure your banner complements your logo and clearly tells your story.
• Choose visuals that show your expertise without clutter.
• Consider adding your slogan, services, or website for extra impact.

Building a polished LinkedIn profile takes time, and there’s never enough of it. That’s where we can help. At SiteWizard, we create profile and banner images that look professional, reflect your brand, and help people quickly understand who you are.