How to Add a Profile and Banner Image on Instagram for Your Business

Instagram is a visual platform, which makes your profile image and overall page design incredibly important for businesses. A strong profile picture and cohesive “banner feel” can instantly show your brand personality and professionalism.

Here’s how to update your profile image and create a consistent banner-style look:

Profile Picture Setup Made Easy

1. Open Instagram and go to your business profile.
2. Tap Edit Profile, then Change Profile Photo.
3. Upload a new image from your phone, Facebook, or take a new one.
4. Make sure your company logo fits neatly in the circle.

Creating Your ‘Banner Look’

Unlike Facebook and LinkedIn, Instagram doesn’t have a cover photo option. Instead, your “banner” is the impression your grid and highlights create.

• Highlights: Add branded highlight covers for stories you want to be available for visitors to your page to see long after you’ve posted it. This gives your profile a polished look and is a good reference for visitors who want to know more about what you offer/do.
• Grid layout: Consider how your first 6–9 posts look together. A consistent colour palette or design style helps create a professional, on-brand appearance.

Tips for Businesses

• Use high-quality images to showcase your professionalism and attention to detail.
• Your profile picture works best as a clear company logo.
• Stick to your brand colours to create a grid that’s easy on the eye.
• Keep highlight covers simple and easy to recognise (e.g., icons for services, products, or FAQs).
• Avoid overloading your grid with text-heavy graphics. Instead, focus on using visually appealing images.

Many businesses simply don’t have the time to design, resize, and perfectly align images for Instagram. Between running daily operations and keeping up with content, it can quickly fall to the bottom of the to-do list. That’s where SiteWizard can help.

We create tailored Instagram profile and banner-style packages designed to showcase your brand at its very best. From polished profile images to cohesive highlight covers and stunning graphics that cut through the noise and instantly make your brand stand out, we make sure everything is the right size, looks professional, and reflects your brand identity.